Technology and trends keep changing, and only those who can cope with these changes and evolve themselves accordingly can survive this competitive world. The pandemic boosted the phase of digitization, with more and more businesses creating an online presence to increase their reach and visibility. Web design becomes a huge component since it helps improve the appearance and interface of your brand's website. To ensure that your site does not get lost in the crowd of competitors, you must keep yourself updated with the latest trends.
We have brought you the best web design trends for 2022!
Inclusivity
This is a universal trend that has seeped into web design just as well. The internet is no longer restricted to a particular gender, color, or community. So your web design should also ensure to not let anyone feel isolated. In 2022, web design is embracing content and designs focusing on gender fluid and differently-abled people.
Customization
Customization is one of the easiest ways to make users feel special. Web designing platforms customize their interface based on their users' location and browsing history to make the page more useful for them.
Thumb-friendly Design
Our thumbs do the most part when we use our phones. So it is ideal to use thumb-friendly designs for your site. Some simple changes like keeping the navigation button within reach, making the links a little bold to be clicked easily, etc., can work wonders for you. Many web designing agencies are considering this an indispensable shift in their design practice.
Interactive and Engaging Content
A website is useless if it can't engage the users for a long time. Your site should be exciting and interactive enough that it will keep the users from leaving but can also entice them to come back again. Puzzles and games are okay, but 2022 trends have taken a step further by adding scrolography and horizontal viewing to make the designs more interesting. You might believe that you see a part of a flower on the screen, only for it to appear as a butterfly when you scroll through it horizontally. Interactive content helps give a boost to a business's creative vision.
Load Time
Attention is the new currency in the online world. If your website takes longer than a few seconds to load, your users will drop off. Designers are using new technologies that will allow only the things that will appear on-screen to download, eliminating the offscreen elements, thus reducing the loading time.
Animation
Animation is not a new concept, but how you use it can be. Design trends combine moving images with static ones to create more intrigue and appeal.
Back to Basics
This year, repurposing old designs has been a common trend in web design. Creatively using some age-old ideas like pastel color palette, bold font, contrasting colors, etc., can boost your site.
Data Visualization
Your site should be as user-friendly as it can be. By using images and graphics, you can represent complex data visually that people can infer easily. This trend ensures that users can rely on you to break down massive information into digestible chunks, thereby increasing traffic.
In Conclusion
Design has no limits. With so many new trends emerging, you will need a reliable partner to work with your business and implement these trends effectively. To get started with your web design needs, reach out to DPA Branding, the leader in web design in Dallas.
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