Marketing

In the twenty-first century, the battle for brand supremacy is, to a large degree, fought right here, online. And that’s why it is essential to have experts in you corner, professionals who can distinguish the best types of online marketing that will be truly effective for your firm, amidst all of the flash and the hype.

Over the past decade, your company’s web site has probably evolved from a technological novelty into one of your most valuable resources in terms of marketing and sales. In the current matrix of media, it is often the first point of contact for your potential customers and clients. But how do you actually get business from the internet? How do you get your web site to rank in the top 10 on a Google search?

To be successful, your web site must reflect a deep and thorough understanding of your company and its goals. The design and functionality of the web site must be at the highest level, delivering a clear and consistent message to your online consumers. With all that in mind, here’s something important to consider:  your web site should be created by the same team that formulates your ads, your brochures, and all of your other marketing materials. The decisions made in the design of your web site must flow from an understanding of effective advertising and marketing principles. The message delivered must be cohesive and consistent. Therefore, it is imperative that your web site be created by an advertising agency and not by an IT department.

The opportunities presented by the various forms of social media – Facebook, Twitter, email, etc. – can be both overwhelming and baffling. Fortunately, at DPA Branding, you will be working with a multi-generational team of advertising professionals that understands these new forms of technology and has the insight and ability to exploit the myriad possibilities that they offer, with the focus always firmly on increasing your business and building your brand.

Delivering your message through the time tested mediums of radio, TV,
billboards and word of mouth.

If you are trying to decide how and where to advertise, you have a problem that needs solving. We know. We’ve been there. We’ve been there enough to know that every problem is an opportunity in disguise. Should you buy radio or television? Maybe cable? What about print? Newspaper or magazine? Would a billboard help?

Your business is unique. So are your customers. There is no single solution because the opportunities created by perceived problems are limited only by one’s imagination.

At DPA Branding, we take the time to get to know you and unfold your business opportunities. Our entire team works together to determine the optimum media mix for your advertising campaign.

Each medium has its own unique qualities and its own particular strengths.

• Television can give you a captive audience, but it’s also expensive.
• Print is cheap, but you may get lost in the shuffle.
• Outdoor is hard to miss, but is limited to simple messages.
• Is one type of advertising inherently better than another? No.
• Is one type of advertising better at achieving specific aims? Sure.