How Indented SERP Results Could Impact Your SEO Strategy

We all know that Search engine optimization (SEO) is a complex process with many moving components. Although there have been recent modifications in the way search engines rank results, they, have presented SEO experts with new obstacles to conquer. So yes, it's not your illusion if you think your search engine results pages (SERPs) have changed recently. 

Google has now launched out indented search results on 40% of SERPs after months of testing. Two or more entries from the same domain are crowded together at the top of a SERP, occupying precious real estate. It's worth noting that indented search results don't take the role of extended site links, which direct visitors to specific pages on your website. Instead, they're a recent addition, showing up for a broader range of results that aren't necessarily brand-related but rather topic-related. 

In this blog, you'll learn why indented SERPs are introduced and what they are. In addition, you'll learn how indented SERP results can affect your SEO strategy and about one of the best SEO companies in Houston. 

Indented SERPs are a type of search result that groups multiple pages from a single domain under one another in an indented manner. For instance, if a user searches for a certain domain, Google will provide a link to that web page at the top of the SERP and several similar sites from the same domain directly below it for context. 

This new feature overcomes all major SEO ranking issues because you only need to enter the appropriate keywords for the search engine to recognize your content. Then the other website pages will be ranked as indented links beside the main one. This current shift in search result display structure has opened up new opportunities for top SEO gurus and consultancies.

Impact of indented search results on SEO strategy

While talking about the impact of indented search results on SEO strategy, one should be aware that Google's new indented SERP feature offers both perks and downsides. So, if you want to get effective solutions, it is prudent to hire one of the best SEO companies in Dallas and Fort Worth. Here are a few major impacts of this feature on SEO strategy. 

• It has been discovered that a major portion of the pages on the first search results page is shown in an indented fashion. It is great news for websites with high rankings because all pages will now be exposed to the general public. 
  
  
• Lower-ranking domains will be pushed down to the next page of search engine results. This method of showing results in an indented format ensures that the viewer always receives the best content without navigating to subsequent pages. 
  
  
• Then, there will be more consistency in the results offered because the top search results will be among the best. 
  
  
• Webpages with worse SEO rankings will not get a top position in the indented SERPs. The only method to increase their ranking is to create high-quality content that includes strategically placed keywords and links. 

Although there are some drawbacks, for example, for less popular websites, getting a spot on the first page of Google search results has become more challenging. The space on the first page remains the same, but fewer domains are now visible due to indentations.

So if you are looking forward to improving your SEO strategy, DPA Branding can be your perfect partner. DPA Branding is one of the leading SEO companies in San Antonio, and our professional experts can help you create exceptional intended search strategies to boost your online presence.