Online Reputation Management for Brands: 5 Strategies that Actually Work

Assume you're the owner of a profitable business with a loyal client base. Imagine that when visitors Google your brand, they're greeted with a torrent of unfavorable listings and reviews before even leaving page one of the SERPs. Your business begins to lose money, and you can't rely on your satisfied consumers to make up the difference. 

Here are a few reputation management tactics that have helped businesses of all sizes recover from crises. If your company is experiencing a similar problem, the following strategies can help you turn things around.

Obtain positive feedback and mentions

Consider creating a web page or microsite dedicated to presenting reviews to start removing bad reviews from Google's first page. Then you can devise a strategy for dealing with third-party review platforms. While you can't bribe consumers to write reviews, you can make the process as simple as possible for them. 

Consider establishing a program that takes advantage of current consumers and makes providing post-purchase feedback as simple as clicking a button. As a result, your brand may boost the number of good reviews that can highlight your firm in a good way while reducing the number of bad reviews. The ultimate objective is to provide a full picture of your products and services to potential clients. You can rely on a good branding agency in Houston to help you achieve positive feedback as well as mentions.

Produce high-value content

Add substantial information linked to community participation and favorable corporate news. Write in-depth, insightful blogs that demonstrate your brand's industry experience in a way that your target audience will like. A reputed branding agency in Dallas will help you create a publishing plan and write high-quality, SEO-optimized pieces to boost your SERP rankings. 

While you'll want to do everything you can to maintain your site at the top of the search results, it'll never take up all ten spots on page one. As they aim to present a variety of possibilities, Google will only show up to two results from the same domain in their top search results. If your negative material is high-ranking or plentiful, you'll need to arrange your content outside your website.

Make a donation to a good cause

The more your company gives to a cause (and the more you publicize it), the more people will want to talk about it, and the less space you leave in the SERPs for negative headlines. Choosing a cause that is consistent with your brand is the key to implementing this technique properly rather than cynically. Make sure it conveys your brand's key values and motivates employees who work on the program to be excited about it. Get in touch with a good branding agency in Fort Worth or in your city to help you find a cause that goes the best with your brand. You can then start making contributions towards the same.

Increasing your social media presence

Many brands, if you can believe it, struggle to find their social accounts on page one. When you optimize your Facebook, YouTube sites, and Twitter, all three accounts will start to rank on page one for branded searches. That's some substantial liability since your business's website, and social accounts may take up a large number of pages for your brand. 

Addressing mistakes on branded Wikipedia articles and other community sites may also help your firm improve its online exposure. This can assist in enhancing what appears in the Google Knowledge Panel, giving the brand a more accurate and positive first impression. Take the guidance from a branding agency in Austin to increase the social media presence of your brand.

Diversify your search environment

Focus on developing a variety of content types in addition to high-quality material. Photos, videos, infographics, articles, listings, podcasts, etc., on vertical search engines may all help you gain more SERP rankings. They can appear alongside other material in search results as well as in useful vertical search engines such as Google Videos, Google Images, and Google News. 

Furthermore, if you host your podcast on any (or all) of the prominent podcasting platforms, you'll be able to add several independent, high-quality, and relevant websites to your arsenal, in addition to the possibility of podcast episodes themselves appearing in ordinary search results. If you are confused about anything, you can get in touch with a branding agency in San Antonio to help you diversify the search environment for your brand.

DPA branding is a highly recognized team. The gifted creatives and efficient detail executors of the agency work wonders for the clients, creating magic and money. Choosing a reliable branding agency might be difficult. So, connect with DPA branding if you're having trouble finding the right branding agency to assist your business to grow and develop.