Search Engine Optimization
Rank on Google. Get cited by AI. Both.
DPA engineers your web presence for two search realities: traditional Google rankings and the AI answer engines — ChatGPT, Perplexity, Google AI Overviews — that are reshaping how customers find businesses. We optimize for both from day one.
SEO & AEO
Two types of search. One integrated strategy.
Search is splitting. Customers still use Google — but AI-powered tools now answer questions directly, without sending users to a website. If you’re not optimized for both, you’re invisible to half your market.
Rank on Google
- ✓Keyword research & content strategy
- ✓Technical SEO audit & fixes
- ✓Local SEO & Google Business Profile
- ✓On-page optimization
- ✓Link building & authority development
- ✓Core Web Vitals & page speed
Get Cited by AI
- ✓Structured data & schema markup
- ✓FAQ, HowTo & Article schema
- ✓Entity-based content architecture
- ✓Authoritative, citable content writing
- ✓Featured snippet targeting
- ✓AI crawlability & content formatting
Our SEO Approach
SEO that earns rankings, not rents them.
Paid ads stop working the moment you stop paying. Organic SEO compounds. The content and authority you build today continues to generate traffic and leads for years — without additional spend.
At DPA, we build SEO programs rooted in technical excellence, content depth, and local authority. We don’t chase algorithm shortcuts. We build the kind of web presence that earns trust from both Google and the AI systems that are now influencing millions of purchase decisions.
For local businesses in Dallas and Houston, we layer in Local SEO — Google Business Profile optimization, local citations, review strategy, and geo-targeted content that helps you dominate local search results.
Common Questions
SEO questions we hear all the time.
How long does SEO take to work?
Most businesses see meaningful movement in 3–6 months. Competitive markets can take longer. The key is that results compound — unlike paid ads, organic rankings continue to grow and improve over time.
What is AEO and why does it matter?
Answer Engine Optimization (AEO) is the practice of structuring your content so that AI tools — ChatGPT, Perplexity, Google AI Overviews — can understand, trust, and cite your business as an authoritative source. As more searches shift to AI interfaces, AEO is becoming as important as traditional SEO.
Do you do local SEO?
Yes. Local SEO is core to most of our engagements. We optimize your Google Business Profile, build local citations, develop geo-targeted content, and implement LocalBusiness schema to help you rank for searches in your city and neighborhood.
Can you do SEO on my existing website?
In most cases, yes. If your site is built on a platform we can access, we can optimize it. If the platform itself is the bottleneck — slow load times, no access to meta tags, no schema support — we may recommend a rebuild as part of the engagement.
Find out where you stand in search — for free.
Our free SEO audit covers your rankings, technical issues, local visibility, and AEO readiness — delivered as a plain-language report with specific recommendations.