What does Local SEO stand for and its importance in 2022?

Have you ever wondered why a local grocery store near you is so popular despite many other grocery stores around selling almost the same stuff? The answer is your local search engine! Yes, you've heard it right. A local SEO company in Houston enables you to optimize your online presence for a specific area or the area where your local audience is. Optimizing your business on the search page helps people get to know about your presence and thus increases your footfall offline.

SEO Technique to increase your local presence

So, what's the key to localizing your business on, say, Google or any other search engine? The most 

important and first step is to optimize with keywords or common phrases like:

• Grocery store near me.
• Grocery store in (area name).

These phrases generate results based on the location specified. It gives the top 3 results on the search page for the area mentioned. So, if you move to a new city and wonder where to buy groceries from, the search result page will give you the top 3 options.

How do we enter the top 3 listings?

The local SEO company in Dallas and Fort Worth strategies are critical to making it to the top on your result page. Claim your Google business profile listing by filling in important details about your company like:

• Name
• Address
• Phone Number

Make sure you fill in the correct data, e.g., the full name of your company and verified phone number. To ensure that local leads are going to the right place, confirm the address of your company.

Next up is adding genuine photos of your company. Many people are keen to know more about your products and services, so they want to have a look at the photos. Please be aware people do spot a stock photo, so make sure you use authentic photos of your company.

Introduce Yourself

Remember, your audience wants a quick brief on who you are, so go ahead and highlight yourself and tell people what makes you unique. Here you can specify the products and services you offer.

Keyword Ideas

Keywords play a crucial role in local SEO, finding the right keywords to drive local traffic to your store. For example:

• Affordable electrical services
• Reliable Electrical services
• Experienced Electrician
• Best Electrician 

Reviews Speak

Your audience is looking for a trust factor. They get this from the reviews. Remember, reviews decide if your business meets its requirements. The higher the number of reviews, the better your listing ranks on the result page.

Voice Search

Your customers may want to search for you while they are on the 'Go'. Ensure you optimize your local listing with voice search. Most people may pose their search as a question or query, for example:

• Where can I find a bakery near me?
• Where can I get the best cakes in this area?

So, next time you are looking at optimizing your local SEO company in Houston, dial in the experts. DPA Branding is your one-stop destination for all your marketing needs. Our team can guide you through creating a local SEO listing that drives more foot traffic to your business.