What Is Google My Business And Why Is It Important?

Anybody can create a business profile as it is as simple as adding a place to Google maps. To create a profile, all that Google needs are business name, location, and category. Google validates the company and then creates a profile for that location. Later, the business profile is open for customers to send their reviews and feedback or send in queries.

 Even after creating a business profile, you still don’t have access to edit the information it displays or reviews. But, by having a Google My Business account, you can have access to the business profile and customise and manage it according to your preferences; the best part is it is free!

Here are some reasons why you should take your business online;

• Customers can contact you easily 
• Makes your business accessible globally 
• Overcome location barriers 
• Provide better customer care 
• Reduced operational cost 
• Improvement in business strategies

Google My Business is important for all companies as they make your presence online, and it is a trusted and legitimate source for potential customers. Another benefit is that local businesses can bring in more customers to their stores with correct address and contact information. Customers are more likely to visit a store that is easily accessible. 

How can you use Google My Business as a better marketing tool?

Engage with customers 

There are a lot of customers who visit your profile, and Google My Business allows you to interact with them. It permits you to respond to reviews, answer customer queries, and even send messages, increasing your engagement rate. 

Highlight your business 

A business profile limits you with only certain information about your enterprise. But through Google My Business, you can make the profile interesting by adding in more information such as what makes your business unique, a link to your website, the products you offer and their prices. You can use this tool to make updates or edits whenever needed. 

Gain insights 

Using the Google My Business dashboard can help you gain key insights on your audience and local search performance. In the analytics tab, you can search for customer queries regarding your business, whether they found you on Google maps or Google search, and overall performance. This helps a lot in expanding your business as you have an overview of how your business is performing.

Perform local SEO 

SEOs are important when it comes to search results. Google has an algorithm for ranking your business, and through Google My business, you can incorporate the keywords which will ensure optimal results. For example, when you live in Houston and are looking for a Local SEO Company Houston; Google will show you optimum results. 

Google My Business can help you with:

• Reaching and engaging with your target audience without a penny
• Earning trust from customers 
• Establishing authority with a great business profile 
• Increasing traffic and sales
• Learning more about your business

How to optimise your Google My Business listing?

• Google keeps on introducing new features to GMB, so make sure that your information is up to date and see if there are any new features you can take advantage of.
• Add pictures of everything related to your company. 
• In GMB, just like social media, you can upload posts. These posts help gain more traffic to the store as it is displayed alongside the business information. 

We, at DPA branding, can provide you with 360 degree solutions for all your digital marketing requirements for the growth of your business. Contact us today!